There is one main factor that keeps games fresh and keeps people coming and that is the content. The more content you produce in a game, the better it gets.
For the most part I feel like most gamers want to have that sense of freshness, a new taste with the games that they pick up on a consistent basis.
I want to elaborate a bit on what I mean by this and also talk about some examples that I’ve noticed around the block, let’s get some discussion going!